Refreshing the creative for a more modern brand experience

Dated creative was holding the brand back. We explored a range of variations to bring Service Fusion's advertising and landing pages up to date.

I art directed digital ads, landing page creative, and campaign concepts, while also contributing hands-on design work and exploring variations to modernize the look.

User group testing informed which direction moved forward.

Contributions

• Digital ad design and art direction
• Landing-page creative
• Campaign concepts
• Variation exploration informed by user group testing