Making landscape design more approachable

A new, simpler, browser-based landscape design product needed a visual direction that felt modern, inviting, and rooted in the landscape itself.

I developed the concept and established a modern, landscape-inspired visual direction, then directed graphic and motion designers to bring it to life.

From there I refined the creative and coordinated stakeholders through to launch. My role was art direction — the hands-on assets were produced by the designers I directed.

Contributions

• Concept development
• Visual direction
• Direction of graphic and motion designers
• Creative refinement and stakeholder coordination