Building a stronger brand foundation

A collaborative effort to expand the EverPro brand beyond a logo and color palette into a complete visual system rooted in the language of the trades.

Working alongside the team, we built out textures, iconography, and guidelines that gave the brand a recognizable, trade-industry visual vocabulary — something that could flex across every touchpoint.

I art directed the collaborative identity system and personally designed key applications that put it to work in the real world, from the show floor to the 2026/2027 sales kickoff.

Contributions

• Art direction of the collaborative identity system
• Brand textures, icons, and guidelines (collaborative)
• Tradeshow booth design
• Magazine advertising
• Website and landing page graphics
• 2026/2027 sales kickoff creative