Exploring three creative directions for paid media

Three distinct creative routes — Jobs Wild, Juxtaposition, and And It Sucks — developed to test which approach should lead a larger paid media campaign.

Rather than betting on a single idea, we put three different creative approaches into market to learn what resonated before scaling up.

I personally designed the digital ads and art directed AI-generated video, working through production challenges and coordinating the team to keep all three directions moving.

Contributions

• Digital ad design
• Art direction of AI video
• Production problem-solving
• Team coordination across three directions

Campaign results are pending.