Bringing a contractor-focused brand to life across digital channels

Bold green, confident typography, product visuals, and trades photography came together to give Joist's contractor-focused brand a strong digital presence.

Our UX team owned the wireframes and site foundation. Our creative team contributed supporting visual imagery that brought the brand's energy into the experience.

Contributions

• Supporting visual imagery (creative team)
• Product visuals and trades photography direction

Our UX team owned the site UX and wireframes. I provided art direction and contributed hands-on design, with another designer also executing the creative.